We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail — not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That is the promise of Running Lean.
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Running Lean is the product of years of rigorous testing in search of a better way for building successful products. It is based on first-hand experiential learning gained from building a wide range of products and synthesizes best practices from an array of methodologies - three of the most important being Lean Startup, Customer Development, and bootstrapping.
Running Lean is the missing manual for building a successful product. It provides a step-by-step guide (including case-studies, interview scripts, and worksheets) for entrepreneurs and innovators to empirically test, refine, and realize their vision from the earliest ideation stages to building a product customers want.
Building a successful product isn't just about technical execution. Running Lean covers a wide array of topics including:
"In Running Lean, Ash has put together a book I wish I'd read before pursuing my own startup. The lean methodology has received a lot of press, but the level of detail, including case studies and practical applications make this book a resource worthy of sitting on every aspiring entrepreneur's shelf. It's not just great advice, but a great read, too."
Rand Fishkin, CEO and Co-Founder, SEOmoz, coauthor of The Art of SEO
"Customer validation has always been one of the best ways to eliminate wasted effort and shortcut directly to what will work. Eric Ries and Steve Blank did the startup world a great service by codifying and labeling the principles involved. Ash Maurya goes one further, providing a clear roadmap for Internet entrepreneurs, with a delightfully clear and simple writing style."
David Skok, Author of forEntrepreneurs Blog, and General Partner at Matrix Partners
"Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground."
Noah Kagan, Chief Sumo of AppSumo.com
"Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable—this is the first comprehensive guidebook for how to execute a Lean Startup."
Jason Cohen, founder of WP Engine & Smart Bear.
"Ash provides compelling, actionable guidance for applying lean principles to a startup. His startup canvas changed the way I think about my own startup. This book is a valuable guide whether you are a serial entrepreneur or a first time founder."
Sean Ellis, Founder & CEO of CatchFree
"Running Lean is the missing manual to the Lean Methodology that focuses on actionable tactics to help you find and vet your web startup idea. If you're considering building an application using the Lean Methodology, you are wasting valuable time by not following the path he's laid out in this book."
Rob Walling, Serial Entrepreneur and Author of Start Small, Stay Small: A Developer's Guide to Launching a Startup
"Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done."
Dan Martell, Founder of Clarity.fm & Angel Investor
Ash Maurya (@ashmaurya) is praised for offering some of the best and most practical advice out there for entrepreneurs. He challenges the notion that start-ups should plan based on gut, intuition and luck. Instead he applies a systematic process for rigorously stress testing your “Plan A” until you achieve a plan that works.
Ash is currently the founder of Spark59. He has launched several startups, including successful ventures such as WiredReach. Through his Running Lean workshops, he’s worked closely with entrepreneurs to help them test and refine their vision. Ash holds mentor roles with startup accelerators around the world such as TechStars, Mozilla Foundation, Year One Labs, MaRS, and Capital Factory.
